Simon Paints its Malls Red

207goredSimon shopping centers are going all out for heart health this month. For Heart Awareness Month, the centers are all doing what they can to raise money and awareness for this important cause.

St. Charles Towne Center is hitting the road with a Heart Walk, 5K around the center. The first 500 registrants will get to enjoy a complimentary brunch after the race, and there are secret gifts planned for the first 250. Truly motivated shoppers can participate in the Red Pump Race following the walk—a short sprint in heels for women and men with prizes from sponsors. The day wraps up with a Go Red fashion show to round out a healthy-heart sort of day.

Lehigh Valley Mall just spent an afternoon raising awareness with its big Go Red event, complete with awareness information, blood pressure screenings, a Macy’s fashion show, prizes and more.

Even centers that don’t have anything big announced are getting into the act. Simon has its Simon American Express ‘From the Heart’ Gift Card on sale at Guest Services at its centers, with a dollar donated to the National Institues of Health.

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