Show a Little Kindness
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
Westfield Manukau City spent September 1st on one of the most important causes: kindness.
The 1st was Random Acts of Kindness Day in New Zealand. Across the country, people looked for ways to make the strangers around them happier. Westfield Manukau City did its best to make shoppers happy too. Retailers throughout the shopping center got on board, giving away mini-makeovers, hair cuts, art, and more. Shopping center staff were involved as well. They donned custom t-shirts and walked the mall armed with gift certificates and vouchers. Their task was to find random shoppers who needed a hand, and buy them coffee, lunch, or groceries.
Shoppers who did good deeds for others could also take the opportunity to tell their stories, and take home a wax hand mold in return to remind them of the happiness of being good to others.
National holiday or not, we could all use a little more kindness in our lives.
