Shout Out for Kids
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
Ontario’s Children’s Aid Societies (CAS) are working to remind Canadians that child abuse is everyone’s problem. “Use Your Voice” is an awareness campaign encouraging people to call CAS when they witness any potentially ill treatment of a child. Too often, people are afraid to make the call in case they’re misinterpreting the situation.
As part of the campaign, CAS is holding a “Use Your Voice” challenge at Bayshore Shopping Centre. This Saturday, shoppers will compete for a shopping center gift card by shouting “Stand up for kids – Give them a voice.” Audiologists will be on hand to measure the decibels shoppers reach, and the loudest will win.
