Scrapbooking Survivors
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
This weekend, over 120 women got together at the Tri-City Pavilion Shopping Center to scrapbook for the cure. Survivor Crop aimed to raise $70,000 for Susan G. Komen for the Cure.
The women were teamed up in “islands” modeled after Survivor, the popular reality television show. For 24 hours, the women were “cast away” with their scrap book supplies, and worked to raise pledges and become the Ultimate Survivor. During the marathon, there was food, drink, entertainment, activities and prizes for participants.
You just can’t go wrong harnessing the power of a strong, creative community.
