Santana Row’s First Beauty Bash


0404santanaSantana Row is already well-known for its fashionable evening events, but why not add one more to the roster? Particularly if that one more benefits a great cause?

The center is holding its first ever Beauty Bash later this month. It’s your typical Santana Row fashion and shopping event, with wine, gift bags, and shopping incentives, but this one also goes a bit further. The center is bringing in seven style advisors to offer personalized consultations.

The advisors cut quite a swath through the fashion industry. There’s Beverly Zeiss, a former model who now offers her services to Santana Row as its Fashion Consultant/Director. Traci Halvorson, owner of Silicon Valley’s top model agency Halvorson Model Management, will also be present. Jenna Ghosheh of Status Image Consulting and Tricia Santa Ines of Pink Stripes Boutique fill out the roster of fashion pros that will be offering shoppers one-on-one advice.

Santana Row will also be tapping local members of the media, with the founders of Bay Area Fashionista, Savvy Spice and The Stunning Post on hand to give their own tips and direction to fashionable shoppers.

Tickets are $15, with proceeds going to Career Closet, a local non-profit organization that gives disadvantaged women advice, confidence and appropriate work attire donated to its clothing boutiques. Shoppers who bring in a gently used accessory will save $5 on the ticket price.


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