Santa Takes an Early Trip South for Children’s Wish Foundation

We all know how incredibly challenging it can be to get the perfect Santa picture in December. Depending on the system in use, shoppers may not get their hands on the photos until it’s too late to send out cards. What a pain, right? So for shoppers that don’t want to risk the lines of late November, Pickering Town Centre is starting early this year. Really early. Say, July.

Okay, I might be overstating the issue a little bit. The Canadian centre isn’t actually starting its Christmas promotions quite this early. It just gave shoppers a sneak peek for a great cause. In order to drum up donations for the Children’s Wish Foundation, it’s holding Christmas in July. Santa will be on hand for free photos (a great way to get a jump-start on that Christmas card).

At the same time, the center is taking advantage of this early holiday sentiment to run a design competition for kids. Shoppers 16 and under can enter their designs for the center’s 2011 holiday gift card, and the artist that creates the winning design will take home a $250 center gift card.

Talk about getting your Christmas checklist done early.

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