Regent Arcade Acts Locally
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
Earlier this month, Regent Arcade celebrated National Volunteer Week (1-7 June). To mark the occasion, a team of volunteers from the UK shopping center got together and invited locals to let them know about those in their area that could use a bit of help.
Through this initiative, Regent Arcade learned of Mr. and Mrs. Mathias, a local elderly couple who were avid gardeners. The couple have recently found their gardens a bit too much to care for on their own, so Regent Arcade’s team of volunteers helped them get their garden cleaned up and ready for summer.
John Forward, Centre Manager of Regent Arcade, says “It was a very hard decision for us to choose just one task from the very many worthy requests we received. One of the reasons we chose the couple was because Mrs Mathias herself has devoted a great deal of time to volunteering. For many years she has helped Cheltenham Girl Guides and Cheltenham Borough Housing and was recently given the Cheltenham Medal of Honour for Services to the Community. It seemed fitting for us to help someone who has done so much to help others.”
