Regency Centers saves
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
When you champion a cause, it’s important to put your money where your mouth is. Regency Centers has recently taken a stand for green building practices and sustainable retail strategies with its “greengenuity” plan, and now the developer is proving that its environmental plans are much more than greenwashing.
The developer has invested in “smart” irrigation controls for 36 of its shopping centers, in Arizona, California, Colorado, Oregon and Washington. The irrigation controls may save more than 42 million gallons of water per year, a boon for the environment, the company, and its tenants.
The new irrigation controllers can adjust their schedules based on local weather information, preventing over watering in wetter times. This is a win-win situation for Regency, since it saves water costs, sewer overcharges and landscaping damage, while conserving a valuable resource and limiting runoff. If the controllers are a success, the developer will be rolling them out to the rest of its portfolio.
It’s great to see a company stand behind its values, especially in such an economically sensible way.
