And Lakeside Shopping Centre in Thurrock, UK, is going all out for charity.

For the first three weeks of October, Lakeside is running a series of events that are sure to please its main demographics. For a little bit of luxury (and a little bit of eye candy) every Saturday during the campaign, the Pink Hunks will be on hand to carry shoppers bags to their cars for a donation.  And for a bit more eye candy, the shopping centre has hired a David Beckham lookalike to be photographed with shoppers.

There’s also a “Wear it Pink” day planned for awareness, with retailers and staff giving away prizes to participants throughout the day. And on the lighthearted side, Lakeside is offering a “Bra Amnesty,” where it will donate money to charity for each old bra shoppers drop off. For those whose lives have been touched by breast cancer, a Wall of Inspiration allows visitors to post their own stories and messages of support and remembrance.

Last but not least, Lakeside is holding a charity raffle for a limited edition Renault Clio ‘Pink’. Proceeds from the events will go to Lady McAdden Breast Screening Unit (BUST) and Helen Rollason Heal Cancer Charity.

Any one of these events would be a nice cause marketing opportunity for any shopping centre, but by turning them into a weeks-long campiagn, Lakeside has really gone the extra mile.

  • http://theinteriordesignblog.blogspot.com/ Davina Richards

    Breast Cancer Awareness is such a worthwhile cause, and it’s great that so many companies are pledging their support financially – hopefully together we can make a big impact!

    If any ladies are looking to update their hallway or back doorstep with a shiny new doormat, now’s the time to buy as I’ve found that doormatsdelivered.com will be donating £1 per sale this month for Breast Cancer Awareness – which is rather nice!

    If more suppliers started committing to raise funds we could raise so much money without actively trying to do so.

    Hope the heads up helps! Do you know of any other companies doing this too?

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