NewPark Mall Puts Bullying Center-Stage

It’s one thing to tell teens that bullying is bad. It’s quite another to have one of their idols do it.

NewPark Mall held a massive bash for back-to-school shoppers earlier this month, with a DJ pumping out the hottest tunes of the summer. Kids could settle back at the vintage gaming station (with classics from the SNES era and beyond), take their chances with the prize wheel, and check out deals, offers and freebies from retailers and service providers.

The big draw was a very special guest: Disney Channel star Roshon Fegan, known best for his role in Shake It Up. The young actor met with adoring fans, signed autographs and appeared on stage to share his thoughts on bullying.

As he told the back-to-schoolers, “Rise above it; focus on becoming a better you. Find something you are passionate about.” The message will surely resound through the school year.

As part of the lead-up to NewPark Mall Goes Back to School Bully Free, the center ran a t-shirt contest. Young shoppers were asked to come up with a design that defined themselves and their school spirit. The best, by voting, won a $250 mall gift card and had the t-shirt produced and sold at the event. Second prize won a $100 mall gift card.

Best of all, the first 25 entries had a chance to attend the big event as a VIP, and sit down for a private meet and greet with Fegan.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory