NB Real Estate’s World Cup of Cause Marketing
Ten of NB Real Estate’s shopping centers are taking part in a World Cup party for a great cause.
Everyman is a leading prostate and testicular cancer charity. Its goal is to stamp out male cancer, and the NB Real Estate malls hope to help. So the shopping centers are bringing the World Cup home, and they’re using the chance to introduce shoppers to Everyman to help raise money for the Everyman Centre, Europe’s only male cancer research center.
The shopping centers will offer a variety of male-centric events, including a ‘Man Crèche’ and 5-a-side football tournament at the Kingdom Centre and ‘World Cup Widows’ indulgence packages at The Light in Leeds. The events will continue through June and July.
The World Cup offers shopping centers a great chance to connect with male shoppers, and this is a great cause to get them interested in.
