Motivational moments at Bridge Street Centre
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
Don’t forget to provide some backup for your holiday charity initiatives this year. The news is filled with reports of charities that are unable to meet demand, because people just aren’t as interested in giving when they’re worried about the future.
Bridge Street Centre in Alabama, US, is doing a great job of pushing its charity this year. This Saturday, it’s kicking off its “Be a Santa to a Senior” initiative. The shopping center has pulled in a little star power to back it up: when shoppers drop off a donation that will help seniors meet their basic needs this holiday, they get an autograph from a member of the Rockettes, as well as a picture with her. There will also be snacks and drinks on hand to make the drive more festive.
How is your mall pushing its charity initiatives this holiday season?
