Merry Hill Kids Get Creative with Cookies

Here’s a great way to introduce shoppers to a new brand at your center: give some serious hands-on time to its best market. Westfield Merry Hill recently did just that when Millie’s Cookies took up residence.

To celebrate the opening of its new kiosk at the center, Millie’s Cookies invited a group of pupils from a local school have had a unique art lesson with a foodie twist. Students from St Mary’s RC took their art class on the road to the center to take part in a cookie decorating lesson.

The children let their imaginations go wild, drawing up their best plans for new cookie designs. Then the Millie’s Cookies team of bakers picked out a winning design, created by Rosie Nag, aged 7. The bakers whipped the cookie up and presented it to Rosie and her classmates for a good look. Then it was auctioned off to raise funds for a school in Gambia, the pet cause of St Mary’s RC.

“We really wanted to work with some of the local schools in the community; all of the pupils from St Mary’s RC were extremely enthusiastic and fully embraced the creative challenge,” said Coleen Simon, Manager at Millie’s Cookies Merry Hill. “Along with being able to see the high standard of design ideas from the children, auctioning the giant cookie was also a special highlight.”

We just hope they spared a few cookies for the children: everyone knows the fastest way to kids hearts is through their stomachs, and these kids are undoubtedly spreading tales of their cookie-inspired giving far and wide.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory