Marketers Mentor in Missing Hour

The best thing about Daylight Saving Time is that “free” hour you get each year. SERVE 60 takes that hour in the fall, but they also ask for an hour in the spring when the time moves back ahead.

It’s an initiative that asks people to take those 60 minutes and give it to the community with volunteer service. And for the second time, SERVE 60 is teaming up with Marcus Graham Project for The Boomerang Effect, a social media experiment that will raise awareness of the project and its unique take on diversity and mentorship.

Over the course of the Daylight Saving Time weekend, the organizations are holding networking events across the US to encourage advertising, marketing and public relations professionals to raise awareness and volunteer their time for the Marcus Graham Project. Participants will work with youth organizations and school children to create 60 second public service announcements to encourage volunteering. Youth entrants will compete for a $1500 scholarship.

The event will end with a live Tweet-a-thon to raise awareness for the organizations and groups featured in the videos, along with the Marcus Graham Project itself.

The success of the event could change the face of the marketing industry in years to come.

(3/9: Updated to correct the timing of the event.)

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