Manchester Arndale Says Farewell to Beards

We hear a lot about Guinness World Record attempts here at Shopping Center Weekly, but we rarely hear back about how they turn out (hint, hint – you know where to find us). Here’s one that got back to us – wildly successful, of course: The Big Shave Off at Manchester Arndale.

The Gentry Grooming Co and Wilkinson teamed up at the center’s Hallé Square to raise money for Orchid, the men’s cancer charity. To participate, men were asked to offer up a donation of £3.00 – £5.00 to the cause. They also needed to be 19 or older and half at least a day’s growth of stubble. They also shaved themselves.

The center managed to pull together 268 faces to shave over the 8 hour period, exceeding the previous record of 250. Award winning musician Catherine Taylor-Dawson entertained participants and passers-by with live covers over everything from Oasis to The Jungle Book.

Participants were given distinctly manly VIP Goody Bags worth £20 courtesy of The Gentry Grooming Co and and had the chance to win raffle prizes including golf trips and grilled meals.

Adele Lock, managing director of The Gentry Grooming Co and former star of The Apprentice said “We are delighted with the result, all our team worked incredibly hard to encourage local men in Manchester to take part and make a generous donation to Orchid, from passing shoppers to participants who have supported our campaign for Orchid from day one.”

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