Macy’s Makes Mother’s Day About More than Spending

Mother’s Day is a great time to say “Thanks, ” and Macy’s is making that easy with its Thank-a-Mom Movement.

The retailer has set up a Facebook promotion that lets fans send their moms Mother’s Day e-cards. For each card that gets sent out, Macy’s will donate $5 to the user’s choice of five charities: Go Red for Women, Futures Without Violence, Make-A-Wish Foundation, the National Park Foundation, and Reading is Fundamental, all great causes that support women or children.

Fans can pick a pre-designed card with messages for Mom like “You are amazing,” or “Thanks for everything, Mom,” or they can upload their own image and message. The card can then be sent through Facebook or email, and shared on the fan’s wall.

Mom gets a sweet and thoughtful message, charities get donations, and everyone gets a reminder that Macy’s is a socially responsible company that has a lot of great gifts for Mother’s Day. Sounds like everyone’s a winner.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory