FundraiserMacy’s Goes Back to School, Hooks Up With

As part of its back-to-school campaign, Macy’s is encouraging teens to make a difference in their own communities. The retailer has teamed up with to promote the non-profit and raise donations and awareness.

Between now and October 15, young shoppers can visit the retailer’s mstylelab department (the rebranding of its juniors and young men’s departments) and scan designated QR codes with their mobile phones to add $1 to the total Macy’s will donate to the cause. The codes will also lead them to more information about so they can learn how to volunteer time to causes in their communities. Facebook likes on the mstylelab also contribute to the cause, to a total of a $250,000 donation.

Young shoppers who take the time to take action and report back with a survey have a chance to win a $250 shopping sprees from Macy’s, and scholarships will be awarded by for the best projects. In case that’s not motivation enough, the pair have brought Kelly Osbourne and Nick Cannon aboard to promote the campaign. Here’s one of the videos:

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