Macy’s Dines With America
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
Macy’s is working on two good causes this fall. Its star-studded Come Together campaign encourages shoppers to do something good for themselves – cooking and eating at home – while collecting for a good cause: ending hunger. Come Together brings together Martha Stewart, Donald Trump, Jessica Simpson and Tommy Hilfiger and others to support Feeding America.
Macy’s will be hosting The World’s Largest Dinner Party in its stores on September 15, and asking shoppers to host their own parties to collect money for the cause. Shoppers are also asked to donate directly to Feeding America, to Shop For a Cause on October 17, and to enjoy fall fashion, too. Its a lot to put on shoppers’ plates, but the department store chain is doing its part and matching donations up to a goal of 10 million meals.
