Think Locally, Act Virtually
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
GPT Group has an ambitious plan: to leverage the power of social media to plant 10,000 trees.
For each user that registers on its “Ways to Save” site and plants a virtual tree, the Australian property group will donate a native tree to be used at local tree planting and bush regeneration sites. Users can connect through Facebook as well to show off their tree and find trees “planted” by their friends. It’s all part of its Ways to Save promotion.
It’s also offering environmental tips and plenty of shopping centre events, including bag-free days, environmental art exhibitions, and tree giveaways for National Tree Day. Shoppers can enter contests for a Toyota Prius and energy-efficient lighting products.
