intu Lakeside Names 2014 The Year of Reading Together

220literacyEarlier this month, intu Lakeside used the occasion of National Storytelling Week to announce a year-long commitment that’s sure to improve the lives of local families: it named 2014 its Year of Reading Together.

With 15 of 21 local state-funded schools falling below the England average for expected progress in reading, the commitment could mean all the difference for youngsters. The center aims to encourage more parents to read with their children throughout the year and beyond. It has a plan to facilitate that, too: every school holiday, the center will run free events with a focus on reading and storytelling. It also plans to organize book donations and free story days.

Izzie Peskett, intu Lakeside’s Marketing Manager, said, “We are partnering with the National Literacy Trust this year to improve literacy levels in our local area and get more parents and children reading together. Literacy is something that affects everyone and we believe every child should be given the best possible introduction to reading as it is such a big part of everyday life at every age.

“With so many of our shoppers being parents, it’s incredibly important to support them as much as we can, whether that’s by running free events that they can enjoy with their children (with a focus on reading together), or donating much needed books that can make a real difference.”

Cllr John Kent, Leader of Thurrock Council and portfolio holder for education, said,: “This is a fabulous campaign and supports the delivery of our top priority to raise educational attainment and give our children the best possible start in life. Literacy is integral to this and this campaign reaches out to communities and children, bringing parents and children together to read and develop essential skills. Businesses play a pivotal role in the life of the borough and I applaud intu Lakeside for this initiative.”

This week is the start of the program, coinciding with February half-term. The center is having celebrity dad and children’s author David Walliams in to read stories to 50 parents and kids that are part of its free kids club.

The center is also promoting literacy through its website and social media accounts, with links to resources for parents who want to find a way to read with their children more often.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory