H&M Tackles Clothes Waste

One of the biggest problems with our fast-fashion world is how incredibly unsustainable it all is. Items that can only be worn a handful of times before falling out of fashion or being discarded have a staggering impact on our planet.

It appears that H&M, one of the biggest names in the fast fashion industry, is looking to offset that particular problem. In February of 2013, the retailer is launching a global initiative to collect used garments. Shoppers will be able to bring in close from any brand in any condition, and receive a voucher (of an unspecified value) in return.

“Our sustainability efforts are rooted in a dedication to social and environmental responsibility,” said Karl-Johan Persson, CEO of H&M.”We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M.”

Once H&M has collected the garments, they’ll be handled by I:Collect, the retailer’s partner in this endeavor. The company will provide the infrastructure required to repeatedly reprocess the worn-out goods and make them available for new use.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory