Green Theaters


1001green.gifEducating shoppers about the environment is a noble goal. It’s also one that often leads malls to hand out environmentally friendly light bulbs and helpful tips. That’s a great thing, but those light bulbs last for years. Eventually everyone will have enough of them, and what then?

SM North Edsa, SM Megamall and SM Mall of Asia are taking part in a fun alternative. The SM Supermalls are holding the Philippines first ever Green Film Festival. Seven films will be shown that encourage viewers to think about environmental protection and preservation, in the hopes of getting youth interested. The films are free, and come from countries around the world. They cover topics including climate change, scarcity of water, environmental decay and international cooperation.

Of course, that’s just one of many ways to help change people’s minds. Have you held any interesting green events lately? Tell us about it in the comments.


  • Tomi

    I don’t know the market, but in EU-Europe most consumers go to the movies to be entertained, not informed (unless it’s Michael Moore). So this eco-movie promotion will probably be judged more on how much PR it can generate rather than how many actually make it to the theatre. Definitely worth a try, I assume its strategic for the centre.

    I can see eco-movies attracting intensely eco-minded, aware and idealistically inclined young adults/adults with little money to spare. The normal consumer will read about it in the local papers, which is good.

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