A Great Day Out
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
Botany Town Centre is having a lot of fun for a great cause this weekend.
To support the KidsCan StandTall Big Night In telethon, the New Zealand shopping centre has planned a fun weekend of events. For a $5 entry fee, shoppers can challenge each other to video games on the big screen – a 582 inch Digital Cinema screen, to be exact. They can also take part in Sumo suit competitions and Wheel of Fortune, enjoy music and entertainment, or settle in for the fashion show.
Kids will have fun with a bouncy castle, face painting, a “Crazy Hair” studio with coloured hairspray and temporarily wild styles, and a visit from Spongebob.
There will also be an artist on site, painting and auctioning her work for the charity.
Sounds like a great day out to celebrate the Big Night In.
