Give Together
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
Macerich is channelling the forces of 67 of its shopping centers to make a difference in the lives of women across the US.
Each of the participating malls is organizing a “Get Together and Give” event for an assortment of charities and non-profits that help women. The shopping centers are inviting local women to come in for a night of luxurious fun. The women will work together to create hundreds of Care Kits filled with daily necessities (for a total of 30,000 across the country).
The women who attend will be treated to makeovers and massages, jewellery cleaning and wardrobe consultations, and more, so it should be rewarding for everyone involved.
