The Next Generation


Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.

Today is Take Our Daughters And Sons To Work® Day in the UK, and St. John’s Shopping Centre is taking its duties quite seriously.

Five children of mall retail employees and customer care staff are spending the day at the shopping center, which has a lot more planned for them than watching mummy or daddy at work.  The kids will spend the day with St. John’s Shopping Centre manager Siobhan McConnell. She’ll be overseeing their agenda, which takes them all through the workings of a mall. The children will learn about customer care, security, retailing and managing stock.

More and more malls are finding opportunities to introduce kids to all the potential of a career in the industry, which can only be a good thing for its future.

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