Fun for All, and Great for Some
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
This weekend, Pacific Centre found a fun sponsorship opportunity for a great cause.
BC Children’s Hospital held its “Chip’s Not Dead Yet” Memorial Mile event. The charity run is particularly fun thanks to a number of themed waves, like a bridal dash, a pooch parade, a superhero-costume run, and an underwear dash. Local businesses sponsor prizes for the winners, and Pacific Centre snagged a good one: the High Heel Dash. The organizers are planning on making 2010 the year Canada beats Australia for the high-heel-dash world record, but this year was a great practice run. Pacific Centre put up a $1500 Cadillac Fairview gift card for the winner, and surprisingly we haven’t heard any reports of broken ankles, so it sounds like a great way to spend an afternoon.
