Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.

UK resident Kerry Watson is working to improve the lives of orphans in Africa by building the first Footprints Orphanage near Mombasa, Kenya, but she can’t do it alone. To help her raise funds, Dave Chadfield, Shopping Center Manager for Coopers Square in Staffordshire, UK, collected pledges and donations for a charity bike ride.

The ride lasted three days, and nearly 340 miles. It took Dave from the Dolphin Shopping Centre in Dorset to Cooper’s Shopping Centre, and then finally to Freshney Place Shopping Centre in Grimsby. He managed to raise over £2,000 in the process, which will help Footprints reach its £7,000 goal.

For more information about the charity drive, visit the Coopers Square Shopping Centre Website.

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