Crossgates gives away a special prize
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
Crossgates Shopping Centre used its Christmas newsletter to do a little good this year. Young shoppers entered a competition by naming all of Santa’s reindeer. One young boy answered correctly and won the big prize: his very own reindeer.
Or rather, a reindeer sponsored in his name. Crossgates is paying for the care and feeding of the reindeer, Wallace, for a year, and the young winner will receive regular updates.
Just another little way to make shoppers happy and make a difference at the same time.
(via Cross Gates Today)
