Centrepoint and Luminites Make Beautiful Music


We can’t overstate the importance of knowing a good thing when you see it. It’s where new ideas come from, and how great things can come together from humble beginnings.

The folks at Centrepoint, a nonprofit supporting homeless youth, certainly knew how to spot something good. They saw a video of Luminites busking at Leicester Square, a video that had a certain viral appeal.

It was a perfect fit for Centrepoint, looking for a way to boost its charity appeal over the holidays. The nonprofit hopes to raise £300,000 for homeless young people, and finding this group seemed just perfect. The members of Luminites are young, creative and very talented, and not far beyond the dangers of poverty — one member was once homeless, and a few of them busked to support themselves before their time in the band.

So Centrepoint approached the band to record a single for the holidays, and a video to go with it. The video is below, and the single is available on iTunes. The money raised through the sales of the single will go towards the fundraising goal.

So far the single, a cover of Streets of London, has been very well received. Here’s hoping it gets the attention it deserves. That would mean a happy Christmas for so many.


Subscribe to our mailing list

* indicates required

Search our sites



  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!



    Tactics Magazine

    ORDER NOW

    Marketing Trendz

    ORDER NOW
  • 2016 Media Kit




  • Directory