Cash for Class
Simon’s Town Center at Aurora is working with local public high schools and elementary schools to help shoppers support them with cash awards. We’ve seen promotions of this type a few times before: shoppers pledge their shopping dollars to a school of their choice. Those dollars are tallied into points, and the schools with the most points get cash for programs they wouldn’t otherwise be able to fund. It’s a nice win-win partnership.
What’s different about this initiative is that academic achievement counts too. Along with the usual (each dollar spent up to $250 counts as one point, each dollar over $250 counts as 2), students can help their schools by bringing in college acceptance letters (500 points), transcripts showing GPAs of 3.0 or higher (350 points), report cards with A grades (250 per A), and good attendance records (200 points). Giving kids an extra reason to work hard, while still getting them into the mall, makes this good promotion even better.
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