Bullring Makes Everyone a Winner


The best promotions are the ones that ensure everyone walks away happy. Bullring Birmingham has that down with Everyone’s a Winner, with an emphasis on the “one.”

The center is asking shoppers to give one minute of their timeā€”just one. During that minute, they can do something for themselves: ride an exercise bike, Powerspin or get their heart rates up playing with a Playstation Move. And in return, Bullring will do something for someone else: donate 60p to Birchfield Harriers, a group that works with community groups and schools to identify talent and encourage participation in sports.

The center is also collecting donations by text and through its website.

If the joy of doing something for strangers isn’t enough to get shoppers moving, maybe other rewards will help. Not only will participants be entered to win prizes that include a family holiday to St. Lucia, but everyone will get exclusive offers from Bullring retailers.

See? Everyone’s a winner after all.


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