Bromley Goes Green

0611green.gifCause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.

Glades Bromley is holding its major environmental event this week, and it looks like a great one.

Bromley Goes Green has all the trappings of a good Green event – reusable shopping bags, free energy-saving light bulbs, a Green market, green tips, and entertainment for the kids. But they’ve taken it a few steps further this year.

The shopping center has artist Michelle Reader on hand for the event. She creates very cool mechanical sculptures and wearable art, and she’ll be showing off her skills sculpting a giant handbag. She’s also hosting workshops so shoppers can create their own recycled sculptures and accessories.

The Glades is also offering two free electric car charging points in its parking lot and launching an eco-modelling contest for local schools.

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