Looking on the Bright Side
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
Golden Square has committed to helping local youth help others.
The UK shopping center is supporting Bright Side, an initiative that rewards youngsters for their time spent volunteering and helping those in need. The initiative is organized by Warrington Youth Volunteering. Youths aged 16-25 can sign up and volunteer their time for a huge variety of good causes, and receive free treats from the shopping center, like meals, makeovers and discounts.
Encouraging volunteerism in young people helps create lifelong volunteers. What has your mall done to support volunteering? Let us know in the comments!
