Babies’R’Us Supports Military Moms


Have you heard about Operation Shower? Babies”R”Us has; the retailer has kicked off a new partnership with the non-profit that has started with a $100,000 donation. Operation Shower provides joyful baby showers for military wives.

Sloane Lucas, director of Corporate Philanthropy for Toys”R”Us, explains it best. “Thousands of military wives each year experience the journey of pregnancy without friends and family nearby to provide support during what can be an overwhelming time in an expectant mom’s life. And, quite often, these women don’t have the opportunity to enjoy the tradition of a baby shower to celebrate this exciting milestone,” she said. “Through this new partnership with Operation Shower, Babies”R”Us is proud to assist the families of America’s armed forces by helping ensure that military moms-to-be are showered with joy while their husbands are so courageously serving our country.”

Along with the donation, organized through the Toys”R”Us Children’s Fund, the company is using its platform to help its customers learn about the cause and to encourage them to donate. By visiting its Operation Shower sub-site, shoppers can either donate money directly or buy items off the specially-curated Operation Shower baby registry. Expectant moms can also add donations to the charity to their own registries.


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