A LITTLE CHARITY GOES A LONG WAY
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
John Lewis Peterborough in Queensgate Shopping Centre has been hard at work on a series of charity events benefiting the Prince’s Trust. The charity helps create opportunities for unemployed or disadvantaged youth, encouraging them to learn about business, finances and teamwork.
The next major event that John Lewis has organized is a gala evening at Queensgate, with drinks, dining, and dance. The department store’s team is working toward a £20,000 commitment to the Prince’s Trust as part of the Million Makers initiative. Participating businesses receive £3,000 with which to organize charity events for the year.
