Archive for the ‘Weekly Question’ Category
Poll Results: Holiday Giveaways
Last week’s reader poll asked for which holidays your mall does free giveaways.
There were no huge surprises in your responses this week. Christmas was the most popular holiday for giveaways, selected by most of our respondents and taking 20% of the total vote. Back to School, Easter, and Valentine’s Day were tied for second place, with 15.6% of the total votes each. Halloween was next in the popularity contest – we’ve seen it gaining in popularity for mall events around the world in the past few years. It took 8.9% of the total vote. Spring Fashion and Mother’s Day got a handful of votes each, followed by Father’s Day and Earth Day. We also had write-in votes for School Holidays/End of School.
It looks as though no one’s doing giveaways for the Bridal Season, National Holidays (no free mini-flags?), or Fall Fashion.
This week, we’re looking at advertising campaigns, so please take a few seconds to vote in our poll. We’ll let you know what everyone’s preferences are for advertising media vehicles in next week’s newsletter.
Written by Nissa on February 3, 2010 – 2:21 pm -
Posted in Weekly Question | No Comments »
Weekly Question: Advertising Media
This week, we want to know where you like to advertise. Do you prefer traditional vehicles like television, radio and print? Or have you switched your focus to social networking sites and web ads? Check all that apply, and please write in with anything you feel we missed.
Written by Nissa on February 3, 2010 – 2:09 pm -
Posted in Weekly Question | No Comments »
Earning Potential Poll Results
Our thanks to those of you who took the time to respond to last week’s poll. This week’s sample was a bit low (especially from our UK readers, we want your input too), but it’s pretty good for a first try. Now we’d love it if you could take a few seconds to answer this week’s poll, which covers a topic you can discuss in polite company.
On to the results. Normally they’ll be much more succinct, but last week’s poll was split by market for accuracy. The poll question was “My annual salary as a shopping center marketing professional falls within this range:”
United States:
US results were mostly midrange, with “$45,000 – $59,999″ leading with 30% of the vote, followed by “$30,000 – $44,999″ with 27% and “$60,000 – $74,999″ with 23%. The outliers in the options were also the least popular results, with only 10% of respondents each being paid under $30,000 or over $75,000.
Canada:
There was a clear leader in our Canadian results, with “$45,000 – $59,999″ selected by 50% of respondents. 25% selected $30,000 – $44,999, 17% selected “less than $30,000″ and 8% selected “$60,000-$74,999″. No one fell within the uppermost range of $75,000 and up.
Australia:
Our Australian readers seem to be doing quite well for themselves, with “$75,000 or more” taking the top spot at 38%. The next two spots, “$60,000 to $74,999″ and “$45,000 to $59,000″ each saw 25% of responses. And “$30,000 to $44,999″ and “under $30,000″ each took 6% of responses.
United Kingdom:
Our UK readers appear to be strong, silent types who prefer not to talk about money. Fair enough! From those who did respond, 33% said “£20,000 to £29,999″ and 33% more said “£40,000 to £49,999.” “£30,000 to £39,999″ and “£50,000 or more” each took 17% of responses. No one who responded earned £20,000 or less.
Written by Nissa on January 27, 2010 – 1:41 pm -
Posted in Weekly Question | No Comments »
Reader Poll: Holiday Giveaways
Are you missing out on opportunities for great promotional giveaways? Vote in our poll and see which holidays other marketing professionals plan giveaways for (please check all that apply).
We’ll let you know the results in one week.
Written by Nissa on January 27, 2010 – 12:45 pm -
Posted in Weekly Question | 1 Comment »
Reader Poll: Industry Earning Potential
What’s your industry’s earning potential?
Take this quick poll and we’ll find out.
US Readers:
Canadian Readers:
Written by Nissa on January 20, 2010 – 1:48 pm -
Posted in Weekly Question | 1 Comment »
