Honda Shares its History in Stop-Motion

When your brand has a lengthy history, it also has a story to tell. The best way to tell that story is up to you—for Honda, the answer is stop-motion.

Released just in time for the 67th anniversary of the day Honda first officially opened its doors, the ad shows the many twists and turns it’s taken in reaching the company it is today. The execution is flawless, the work of PES, a world-renowned stop-motion artist. It’s hard not to get a little attached to the brand just on the strength of its visual storytelling alone.

So how do you tell the story of your center?

Written by Nissa on September 30, 2015 – 11:43 am -
Posted in Viral Marketing | No Comments »

Samsung Ad Project Saves Lives in Argentina

Advertisements can make us laugh. They can raise our awareness of important issues. They can even make us cry. But very rarely do they save lives.

The Samsung Safety Truck is different. Samsung and Leo Burnett Argentina set out to make a real difference in Argentina, where fatal traffic accidents occur at an alarming rate along the country’s narrow roads. The result was honored at Cannes and has just been given the Gravity Award, part of Adweek’s Project Isaac Awards that recognize creative invention.

Speaking with Adweek, Fernando Bellotti, president and regional chief creative officer of Leo Burnett Argentina, explained the project:

“‘Instead of focusing on solving the problem from an infrastructure point of view, we tried to focus on the [Samsung] trucks,” says Bellotti. “We used technology that was already there in a very innovative way. This idea not only changes people’s lives, it saves them.’

With support from Leo Burnett Chicago and a green light from worldwide chief creative officer Mark Tutssel, the Argentina shop arranged to install a wireless camera on the fronts of the brand’s trucks and mount four Samsung outdoor monitors on the back. Now, when stuck behind a truck on a two-laner, the driver would have a clear view of traffic approaching from the opposite direction, making a driver’s decision to overtake another vehicle smoother and safer.”

If the technology was only ever installed on handful of Samsung trucks, it would be a novelty. According to Adweek, however, brands like Volvo have already reached out to see if they can adopt the idea for themselves. It’s not just the ad that’s going viral—it’s the idea itself.

Written by Nissa on September 23, 2015 – 4:49 pm -
Posted in Viral Marketing | No Comments »

Burger King Believes World Peace Begins at Home

In honor of the International Day of Peace, American hamburger brand Burger King reached out to rival McDonald’s with an interesting proposal: the two companies could resolve their long-standing differences with a joint effort, the McWhopper.

It didn’t work out, exactly. McDonald’s hit back with a counter-offer through its Facebook page. Steve Easterbrook, CEO of McDonald’s, had some cutting words for the brand:

“We love the intention but think our two brands could do something bigger to make a difference.

We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?

And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.”

Now, the effort may not have panned out, but news of the proposal traveled far and wide, raising awareness for Peace One Day and the International Day of Peace. Both brands can probably agree that that’s more worthwhile than a hybrid Frankenburger.

Written by Nissa on September 16, 2015 – 5:37 pm -
Posted in Viral Marketing | No Comments »

IKEA Makes its Catalog More Social

The arrival of the annual IKEA catalog is an event for many home-design hobbyists: a chance to check out the year’s big new products and get a little inspiration from the furniture retailer’s experts. A recent promotion from IKEA Canada made the countdown to the catalog’s release even more significant.

#GrabLifeByTheCatalogue was a social promotion that encouraged shoppers to share their favorite IKEA gear on Twitter. Over the last two weekends of August, stores across Canada installed social vending machines. When activated, they didn’t ask for money. Instead, they gave each user a unique pin to tweet to @IKEACanada with #GrabLifeByTheCatalogue. Once the tweet was recognized, users were given one of a variety of prizes, including the chance to win big.

This year’s printed IKEA catalog has also been given a making-of video, and a number of AR and digital enhancements. It may well be a retail experience unto itself by now.

Written by Nissa on September 9, 2015 – 5:34 pm -
Posted in Viral Marketing | No Comments »

Griffith Central Finds the Coolest Dad in Town

Remember the infinitely-beloved Old Spice Guy ads? Australia’s Griffith Central decided to have some fun with them for its Father’s Day campaign, and that choice has proven to be a popular one.

Center café owner Tim was selected to star in the video. He has worked at the center since it first opened and is well-known in the community, so his transformation into the coolest dad around has brought a lot of new fans into the center to see him. He recently became a dad himself, so he’ll be enjoying a Father’s Day of his own this weekend.

The ad promotes Griffith Central’s Father’s Day competition, which gives shoppers a chance to win $500 in center vouchers. The center says that the ad has proved so popular it’s had to print an extra batch of entry forms to handle the demand.

The creative team behind the video is Straight Lines Design & Marketing, while Mid State Video handled videography and production.

Written by Nissa on September 2, 2015 – 6:08 pm -
Posted in Viral Marketing | No Comments »

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