Archive for the ‘Uncategorized’ Category
31 Days till ICSC RECon Asia 2010
It isn’t every day that I get to hop on a plane and fly more than 5,000 miles to discover a new land. But that’s exactly what I’ll be doing on November 4, when I’ll make my way to Beijing, China to attend ICSC’s 2010 RECon Asia convention. So why not share that experience with you? This opening stage on our weekly Road to RECon Asia 2010 is all about setting the scene.
Imagine a market with 1.34 billion people and a GDP growth of nearly nine percent. How’s that for a retail opportunity? It’s what makes China so attractive to investors, shopping center developers and retail brands wanting to export their concepts abroad. But while the success of global brands such as Apple, Nike and Guess make the idea of universal retailing seem possible, those who have attempted to conduct business in China and other Asian markets will tell you that it is anything but cookie-cutter.
Take Shin Kong Place in Beijing, for example. It doesn’t just promote its food tenants as either food court kiosks, sit-down restaurants, supermarkets or cafes. Its Gourmet Paradise offers a dozen different categories: Special Restaurant, Food Court, Fast Food, Top Food, Local Product, International Product, Bakery, Field Making, Supermarket, Tobacco & Liquor, Health Food and Coffee Bar.
At Langham Place (LP) in Hong Kong, meanwhile, mobile phone users can flash their LP app to get exclusive deals ranging from percentage discounts to GWPs at nearly 60 stores (see more on that in the upcoming edition of Tactics Magazine).
See what I mean?
Finding out more about what consumers in various Asian markets are looking for, how shopping centers like Raffles City Shanghai are meeting their needs and which challenges await those who seek business opportunities in that part of the world is what RECon Asia is all about.
So watch this space every week between now and November to get a preview of the topics to be tackled during the convention, as well as original mall marketing ideas from the Far East. Feel free to use them as conversation starters at your next retail networking meeting. Or better still, find a way to adapt them to fit your own shoppers’ needs.
Myriam Beaugé
Editor in Chief, Tactics Magazine
Written by Nissa on October 6, 2010 – 3:18 pm -
Posted in Uncategorized | No Comments »
Weekly Quote: January 28
Written by Nissa on January 27, 2010 – 10:54 am -
Posted in Uncategorized, Weekly Quote | No Comments »
Australian Reader Poll
What’s your industry’s earning potential?
Take this quick poll and we’ll find out.
Be sure to look for the results of our poll in next week’s newsletter.
Written by Nissa on January 20, 2010 – 9:32 am -
Posted in Uncategorized | No Comments »
Out of Africa
This weekend, The Brightwater Commons presents Out of Africa, a celebration of African history and heritage.
The South African mall will spend the weekend displaying traditional African art and handiwork – carved masks and instruments, handmade clothing, wirework, jewellery, paintings and more. A market of traders from across Africa will be on hand for shoppers, too.
Out of Africa also has plenty of entertainment to keep shoppers interested. If shoppers want to sit back, relax and enjoy a show, they can check out demonstrations of tribal dance and fashion shows. There will also be dramatic poetry performances by acting duo !Bushwomen, and a jazz performance by African Jazz Pioneers.
And if shoppers want to take a bit more of an active role in the proceedings, they can take part in extreme 4×4 events, soccer games, camel riding, and massages.
To top things off, shoppers can enter a contest for a trip to Zanzibar, to really experience more about their home continent.
Written by Nissa on July 22, 2009 – 6:12 pm -
Posted in Uncategorized | No Comments »
In Print: July 16
 Cops turned into personal shoppers when 20 VIC centers held a special event for children last year.Find out more in the Holiday edition of Tactics Magazine. |
 Dalton Park increased its sales by 10 percent thanks to the ad campaign that it launched last fall.Read about it in the next Marketing Trendz. |
Written by Nissa on July 15, 2009 – 2:53 pm -
Posted in Uncategorized | No Comments »
