Industry Headlines: September 17, 2015

New Guidelines on Models’ Rights Aim to Fix Industry Wrongs: A look at the bigger issues for fashion models. (Business of Fashion)

Can Primark, Europe’s Cheapest Fast-Fashion Export, Kill the Competition?: While stores like H&M can compete in Europe, are their offerings sufficient to survive Primark’s arrival in the U.S.? (Racked)

Shopping centre managers feel the dollar, weak economy bite: The positivity of a few months ago has dipped; Australian managers aren’t quite as confident. (The Australian)

Survey: Holiday shopping season in full swing for 32 million Americans: Younger shoppers are leading the push, particularly. (USA Today)

As More Marketers ‘Go Rainbow,’ Is a Boom in LGBT Specialty Shops on the Horizon?: American brands move to embrace a market with quite a bit of spending power. (AdWeek)

Retail’s $30 billion problem: organized crime: NRF’s annual survey shows a growing problem. (Fortune)

Dislike Button? Facebook’s Not Getting That — But It May Gain Alternative To The Like Button: Looks like Likes’ days are numbered as the metric that matters. (Marketing Land)

Imports Surge at Southern California Ports: The best sign of a busy holiday season to come? (Wall Street Journal)

Rich media: Why luxury brands are betting on video: TV has never been a perfect fit for luxury fashion, but online videos are doing well. (Digiday)

Written by Nissa on September 16, 2015 – 5:20 pm -
Posted in Industry Headlines, Uncategorized | No Comments »

Old Spice Offers Up an Old-school Adventure

Old Spice is known for its viral ads. Its Old Spice Guy ads launched Isaiah Mustafa’s career into the stratosphere, and Terry Crews has been doing a lot more acting since his more extreme series of Old Spice ads took off. But this week’s ad is a little different. While it heaps on just as much casual irony, it doesn’t have a video.

No, this is an ad for the Instagram age. It’s a “Choose Your Own Adventure”-type game that’s played entirely through Instagram’s tagging feature (an idea that has a lot of potential, we think). Illustrated in Flash Gordon-esque pulp style, it tells an equally pulp sci-fi story. Or several, perhaps, since you can find a few classically awful endings.

Just be warned: since the good ending is what everyone’s looking for and Old Spice just loves subverting its fans’ expectations, you might want to stick with one of the fail states.

Click through to take your own journey through this branded adventure:

Written by Nissa on August 5, 2015 – 3:59 pm -
Posted in Uncategorized, Viral Marketing | No Comments »

Sneak Peek: May 21, 2015

tactics-cover-edition2-2015Tactics Magazine:
Get ready to enhance your center’s holiday experience with family event, sales promotion, and décor ideas.

trendz teaser 7may15Marketing Trendz:
The Intu group celebrates the new fashion season in full color.

Written by Nissa on May 20, 2015 – 3:10 pm -
Posted in Uncategorized | No Comments »

Sneak Peek: April 23, 2016

Santa on the BeachTactics Magazine:
Spring is here, so it must be time to compile our annual Holiday Special Edition. E-mail us your submissions here.

trendz teaser 23apr15Marketing Trendz:
Canadian mall delivers poignant PSA to launch teen lounge.

Written by Nissa on April 22, 2015 – 12:12 pm -
Posted in Uncategorized | No Comments »

Westfield Bondi Junction Opens Fashion Suite

326suiteEarlier this year, Westfield Bondi Junction turned a vacancy into a different sort of space: The Westfield Suite, a unique and elegant function space that can be booked for lifestyle events, product launches, styling sessions and even more practical stuff like staff workshops or business conferences.

The center has planned for every need, with a main lounge area, outdoor terrace, boardroom, spacious bathroom and kitchen. Thanks to the convenient location, the center can also offer catering.

To kick things off, the center worked with fashion illustrator Megan Hess. Hess created a series of bespoke illustrations that featured the center’s designer retailers. The exhibition brought a cultured air to the suite’s VIP launch event, and went on to be displayed to shoppers until earlier this month. They were then featured in a silent auction for charity.

You can check out a gallery of the launch on our Facebook page.

(via The Daily Telegraph)

Written by Nissa on March 25, 2015 – 6:35 pm -
Posted in This Week's News, Uncategorized | No Comments »

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