Twitter Announces Partner Program to Help Marketers

604twitterIf you’re interested in starting a social presence on Twitter, or you have one already but think you could be doing better, there are plenty of tools and services designed to help you out. If, however, you’ve had trouble pinning down the right ones for your needs, the social network made an announcement this week that you’ll want to pay attention to.

The Twitter Official Partner Program is a new initiative, one designed to work as a one-stop shop for advertisers, marketers and brands who want to make use of the platform. If you’ve heard of it, you might have heard it framed as a solution for people who want to advertise on Twitter using promoted tweets, but it actually offers quite a bit more than that.

The Twitter Official Partner Program identifies verified product and service partners that provide tools for anyone wanting to use the network for their brand. You can search the Twitter Partner Marketplace to find help with all elements of a social campaign: customer service, discovering content, measuring your results, and simply managing your tweets more efficiently.

Many of the Official Partners also offer inexpensive or free options for smaller campaigns, so if your budget is tight this is a great starting point. You can check out the marketplace here.

Written by Nissa on June 3, 2015 – 5:07 pm -
Posted in Social News | No Comments »

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