Want to help shoppers find their way around your mall? Consider checking in to FastMall.

FastMall is an iPhone application that’s focused on getting shoppers where they’re going — fast. Using GPS locations and some nice mapping software, the application can help shoppers find exactly what they’re looking for. Need a bathroom, quickly? Shake the app and it brings up the map location of the nearest toilet. But shoppers can also find food, find stores, find deals, and find their cars. And if they want to be social, they can check in at the shops they’re visiting on FastMall, Facebook or Twitter.

Offering deals is a nice selling point for retailers at your shopping center. Much like competitor Point Inside, who we’ve covered in the past, retailers can list time limited sales and offers in the app. Click on the deal, get a coupon. A number of retailers use the application to push newsletter signups, and you could too. You can find out more at the FastMall website.

This weekend, the Malama Card iPhone app will make a splash at four Hawaiian malls.

Malama Card is the loyalty card program currently in place at commercial properties owned by Kamehameha Schools. It was launched in November of last year, and has seen a lot of popularity to date. To augment that program, the iPhone app has been developed. It’s got many of the hallmarks of the great shopping center apps we’ve seen to date: GPS location and directions with a merchant map, a merchant and promotion list, detailed merchant profiles and social media integration. But where it really shines is with its integration with the loyalty program.

Non-members get the standard app features mentioned above, but members can also use the app as a virtual Malama Card. Any discounts or promotions they have access to as members will be available to them in the app. Rather than carrying the card around, members can flash the iPhone version to redeem the discount or promotion.

Of course, the full benefits of the loyalty program are available to non-iPhone users too. The app just adds an extra level of convenience for the iPhone carrying members — and shoppers who might consider joining the program.

Here’s an application your retailers should know about: CauseWorld.

Available on the iPhone and Android platforms, CauseWorld lets shoppers check in at their favorite retailers to give money to great causes. From the shoppers’ side of things, the system is both simple and rewarding. When they’re in stores that support the app, they can open it and “check in” to confirm their current location. Doing so earns them Karma points, which can be spent on over a dozen great causes. A trip to the mall might plant a tree, offset carbon emissions or feed a hungry family. And once they do some good, shoppers can use the app to spread the word of their good works on Facebook.

Currently Citi and Kraft Foods are sponsoring the app, which is currently only available in the United States.

While many of you are just coming back from Fusion, those of us following along at home missed out on a cool bit of technology. Working with Mobile Fringe, the ICSC released a free iPhone application just for the event.

The iPhone app gives attendees a whole host of features at their fingertips. It contains a full agenda with detailed information about each session. Every exhibitor is listed, and a map pinpoints each exhibitor’s booth on demand. Attendees can also sign in to talk about Fusion on Facebook, Twitter and LinkedIn, and they can view a full list of attendees.

Just in case, there’s also a full program PDF, GPS directions to the hotel, and contact links for the conference, the ICSC and Mobile Fringe. It’s just about everything a conference attendee could wish for, all in a neat little digital package. We bet we’ll see more apps like this in the future.

We’ve told you about Point Inside before, but they’ve had a few developments in the last couple months that you should know about.

The interactive indoor map application has expanded from iPhone to Android. It’s free on the iPhone App Store and the Android Market. So it now offers two cell phone markets for you to reach should you choose to list your mall with it.

It’s also launched its Indoor Mobile Ad Platform. Major retail brands like American Eagle, Nordstrom and Kate Spade New York are using Point Inside as a location-based, pull-based advertising platform. Merchants can promote their events and promotions to shoppers who are in their mall, looking for their store. So if you’re not listing your events, you might be missing out on local foot traffic this minute, or so goes the idea.

It’s an interesting opportunity, at least, and one retailers are starting to take notice of. So if you’re interested in reaching shoppers with iPhones and Android phones at your mall, it’s worth a look.