On the Move: Laura Jones


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The Palms Shopping Centre is celebrating some great news this week, as Laura Jones has been welcomed to the center’s management team as marketing manager.

Jones is a Canterbury local who has enjoyed the center as both a shopper and retail employee. She also holds a Bachelors Degree in marketing and has experience in the shopping center industry, so she’s expected to be a perfect fit.

“I have a sentimental relationship with this shopping centre – I grew up in the area and distinctly remember when it was renamed The Palms,” said Jones. “As a child I shopped here with my family, through my high school years I worked in-centre on school holiday promotions, wrapped presents during the Christmas season and, when I was studying at University, I worked part-time at a retailer within the centre.”

She already has plans to implement campaigns that will speak to her community.

“I have a wealth of knowledge about the local area and a vested interest in and pride for The Palms through its leadership during the city’s rebuild. This is truly an exciting time for Christchurch.

“The retail environment is always changing and my biggest goal is to continue to exceed our valued customers’ expectations. Since joining The Palms’ management team, I’ve already discovered that there is a real sense of community amongst the centre’s staff and visitors – there is a unique family-offering here from the great selection of dining options to the Reading Cinema. I cannot wait to get involved with more of the local activity going on within Christchurch.”

Congratulations on the move, Laura!

Have you recently made a career move or welcomed someone new to your team? Send us the details so we can tell your story in an upcoming On the Move.


Written by Nissa on September 2, 2015 – 5:55 pm -
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On the Move: Chelsie Petereit


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Starwood Retail Partners has a new member helping with its task of overseeing the management of Starwood Capital Group retail properties: it’s hired Chelsie Petereit as Vice President of Marketing. Petereit brings over 15 years of experience in corporate and field marketing with her, most recently with Simon Property Group where she served as Director of Marketing and Business Development for more than two years.

Over the course of her career, Petereit has been responsible for overseeing strategic marketing for both the corporate and field levels, media and public relations and social & digital media. She worked with Davis Street Land Company and Heitman Retail Properties before joining Simon. Her role at Starwood Retail Properties is a newly created one, in which she will oversee field marketing organization and will also be responsible for the company’s corporate marketing strategy and direction.

“The addition of Ms. Petereit to our executive team will not only strengthen the growth and development of assets across our portfolio, but it will help position Starwood Retail Partners of the trusted partner of choice for retailers and investment firms across the country looking to capitalize on the strategic insight and industry expertise we bring to the table,” said Laurie Paquette, Senior Vice President of Property Management of Starwood Retail Partners.

Petereit is an ICSC Certified Marketing Director. She also holds a Bachelor of Arts degree in Public Relations and Communications from St. Thomas University and an Associate of Arts degree from International Fine Arts College.

About her new role, she said, “I am very excited to be joining such a well-respected company with the ability to help foster its dynamic opportunities for growth. I look forward to working alongside the strong team of executives to continue to use Starwood Retail Partners’ combination of strategic analysis, entrepreneurial insight and deep industry expertise to improve the customer experience, grow our business and heighten the Starwood Retail brand.”

Congratulations on the new role, Chelsie.

Have you recently made a move or welcomed someone new to your team? Share the details with us so we can feature your story in our next On the Move.


Written by Nissa on August 26, 2015 – 6:09 pm -
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On the Move: Susan Mendoza


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Middleton Shopping Centre is celebrating a big change this month as it welcomes Susan Mendoza as its new Centre Manager.

Mendoza has been part of the shopping center industry for over eighteen years, beginning with a management position at the original Bull Ring Shopping Centre in Birmingham that started in 1996. Since then, she’s been instrumental in the launch of Trinity Walk, managed the Clock Towers Shopping Centre and the Airedale Shopping Centre, and held prominent community roles in the board of Airedale Partnership, Bronte Country Partnership and Keighley’s Town Centre Partnership.

She comes to Middleton from her most recent role as Manager at the Merrion Centre in Leeds.

“I’m delighted to be appointed as Centre Manager of the Middleton Shopping Centre at a time of great change with the proposed extensive improvements planned,” said Mendoza. “I look forward to working with
the Centre’s fantastic mix of both local and national retailers and to continue building the strong links with the local community that are already in place.”

Congratulations on the new role, Susan!

Have you recently made a move or welcomed someone new to your team? Let us know so we can tell your story in our next On the Move.


Written by Nissa on August 19, 2015 – 6:13 pm -
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On the Move: Deshendri Smit


618smitPrimedia Unlimited’s Mall Division has just undergone a big change. Deshendri Smit has been promoted to Executive: Sales & Marketing, taking the role after the departure of former executive Lee Curtis.

“We wish Lee every success as he begins the next leg of his journey. As a business we are completely behind him and support him 100%,” said Molefi. “Lee remains a great friend and associate of Primall, Mallworx and the Primedia Unlimited Mall Division.”

“Fortunately we have a strong succession plan in place and Deshendri’s transition into her new position will be seamless from both a client and staff point of view,” said Molefi. “With Deshendri having worked with Lee initially as an Account Manager for four years and later as Sales Manager for two years will definitely assist with the continuation of the business sales and marketing strategy.”

Smit gracefully accepted the new role. “This is an incredible opportunity and I thank both Lee for his ongoing mentorship and Molefi for his unwavering confidence in my abilities,” she said. “A solid business foundation has already been laid and I’m excited about the next phase of my path within Primall Media, Mallworx and the Primedia Unlimited Mall Division team.”

Congratulations, Deshendri!

Have you recently made a move or welcomed a new team member? Let us know so we can feature your story in our next On the Move.


Written by Nissa on June 17, 2015 – 7:14 pm -
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On the Move: Victoria Broadhead


528victoriaBruce Gillingham Pollard, a leading UK retail and leisure team, celebrates the promotion of one of its members this month as Victoria Broadhead moves up to Director with the company.

Broadhead joined the company in 2013 as an Associate. Prior to that, she worked for Land Securities as a part of its Portfolio management team. Working closely with shopping centers has been a major element of her career to date, and that’s set to only increase. She’ll now be responsible for the regional team working on a variety of retail and restaurant schemes including St Andrew’s Square in Edinburgh for Standard Life, Intu Bromley for Intu and Hammerson’s Victoria Quarter and Victoria Gate in Leeds. Already this year, Broadhead has been instrumental in winning new instructions with Southgate Bath for Aviva and British Land and O2 Finchley Road for Land Securities.

Speaking about the promotion, Director Nigel Gillingham said, “Victoria is a highly valued member of the team who brings a wealth of experience and passion to every project she is involved in. A motivational and inspiring part of the team, Victoria is highly regarded by clients and colleagues alike and this promotion is highly deserved.”

Congratulations, Victoria!

Have you recently made a move or welcomed someone new to your team? Send us the details so we can feature your story in our next On the Move.


Written by Nissa on May 27, 2015 – 4:24 pm -
Posted in On the Move | No Comments »

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