Archive for the ‘Marketing Links’ Category
Marketing Links: December 15
- How and Why to Use Pinterest for Business: It can be exhausting to keep up with the next big social service, but Pinterest is growing fast. (Duct Tape Marketing)
- Buzzwords 2011: Who’s been ‘creative’ and ‘effective’ this year?: Want success on LinkedIn? Then avoid these buzz-words if you plan to stand out from a crowd. (LinkedIn)
- H&M Uses Computer-Generated Perfect Bodies To Sell Clothes: Models are out, CG is in. Hopefully now young people will know the folks they’re trying to emulate aren’t actually real. (Campus Progress)
- Six Gifts Marketers Would Love to Unwrap This Holiday Season: Want to give your fellow marketers some holiday cheer? Here’s a great place to start. (Forbes)
Written by Nissa on December 14, 2011 – 12:03 pm -
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Marketing Links: November 17
- Email Marketing Is Not Dead: Creating Content: Email is still going strong. Need a refresher? (Network Solutions)
- Links Posted By Big Facebook Pages Have A 0.14% CTR, 1 Click Per 1000 Fans: Stats worth knowing — if you’re not getting a lot of clicks, you’re not alone. (Tech Crunch)
- Square adds customer loyalty and printable receipts to the mobile payment mix: Square is an interesting solution for those times you need to process payments on the go, and it might just be a little better suited for shopping centers now. (Engadget)
Written by Nissa on November 16, 2011 – 4:22 pm -
Tags: E-mail Marketing
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Marketing Links: November 10
- Businesses can now participate on Google+ with brand “pages”: Google+ has been mostly hands-off for brands, but that’s changing now. Get your page before someone snags it out from under you. (Ars Technica)
- Old Navy Bows New Ad Campaign after Publicly Criticizing Previous Push: Interesting reflections on moving from a failed marketing campaign to a new path. (Advertising Age)
- How to Delete a Google Plus Brand Page: If you jumped in to set up your Plus brand page after reading the headline above and something went wrong, here’s how to hit the reset button. (Duct Tape Marketing)
- Pros and Cons of Facebook As Your Website: Few of you are seriously considering using Facebook as your site, but more and more centers are abandoning website updates for events and posting them to social media instead. Here are some reasons to reconsider that tactic. (Spin Sucks)
- Mobile Marketing Isn’t a QR Code: Using QR codes isn’t enough. Here’s how to use them well, and how to further address mobile browsers. (Chris Brogan)
- Brand Interaction on Twitter is Up By One Third: Twitter traditionally hasn’t been as kind to companies as it has to individual, but that’s changing. (Marketing Pilgrim)
Written by Nissa on November 9, 2011 – 2:57 pm -
Posted in Marketing Links | 1 Comment »
Marketing Links: September 22
- Executive shares why email still matters in a social media world: Think social marketing has overtaken email? Think again. (Shop.org)
- Young Adults Exchange an Average of 87 Text Messages a Day: Meanwhile, if you want to reach youngsters, they’re currently living and breathing in text. (Marketing Pilgrim)
- Blogger Outreach Confusion Hurts Brands and Bloggers: Trying to include bloggers in your marketing plans? Here’s some clarification on how to approach that task. (Media Emerging)
- Measuring PR Success: Seven Metrics to Consider: If you find yourself doing a lot of PR and aren’t sure whether you’re entirely on top of it, here are some areas to track your success. (Spin Sucks)
Written by Nissa on September 21, 2011 – 1:03 pm -
Tags: E-mail Marketing, Text Messaging
Posted in Marketing Links | 3 Comments »
Marketing Links: September 1
- 5 Reasons Daily Deals Are Tanking–and 3 Reasons They’re Not Dead Yet: Late last week, Facebook announced that it’s shelving Facebook Deals. Yelp followed suit. So what’s going on? (Forbes)
- How to Write Smart Objectives That Matter (& Are Measurable): Take your social media measurement beyond likes and retweets. (MarketingProfs)
- American social media usage reaches milestone: Social networking sites are now used by the majority of American adults. This trend clearly isn’t going anywhere. (grow)
- 5 Reputation Management Lessons from Prince, Dell and Beyond: Crises won’t go away on their own. Here are some tips for weathering the storm. (Convince and Convert)
Written by Nissa on August 31, 2011 – 2:05 pm -
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