Now that the holidays are over and we all have a little time to breathe, there might be a little time to sit back, relax and read a good magazine. Tactics Magazine, perhaps? Or Marketing Trendz, if you prefer.

Over the holidays we released new digital editions of each, and with them, a selection of great articles available for free. Here’s the rundown.

• Digital Edition (for subscribers only)
• Digital Edition Sample
• The New Car Showcase: Citroën debuts a new kind of car display at Westfield London
  
• Out of this World: Lady Gaga and Barneys make a great holiday team.
• Ah, That’s Better: Conestoga Mall picked its side in the bottled water war.
• The Shopping Activists: Cockburn Gateway Shopping City asks shoppers to “Live Local Love Local”

Want more of what you see here? Subscribe any time for full access to our archives. You can also subscribe to Tactics Magazine here, for more content like this:

• Digital Edition (for subscribers only)
• Digital Edition Sample
• Fickle Teens, This Way Please: Giving teens a space to express themselves paid off for Greenstone.
• A Slice of Art: Artists find inspiration in the most unusual places – even unsold bread.
• Hopping On Board: See the extra step Milton Mall took to make their seedling giveaway meaningful.
• Ready for Prime Time: Laurier Center finds surprising success with television advertising.

Marketing Trendz subscribers: we have a brand new issue online for your enjoyment. But non-subscribers can get in on the fun, too.

As always, you can check out a sample of our digital edition here. It features the story “Still Relevant,” about another industry facing increasing pressure from online content: print journalism.

There are four other stories from the issue available for free online. Check them out below:

• Social Media Forum: Five top tips from Vocus’s white paper on Social Media Success.
• Toasting Americana: Americana at Brand makes waves online with the help of major tastemakers.
• Hands Off That Dress!: You know your shoppers don’t want to show up at an event wearing the same dress as everyone else. Here’s how you can help.
• Everything Old is New Again: Leeds Corn Exchange went beyond the pop-up shop for a recent promotion. It developed an entire pop-up floor.

Burned through the free content and looking for more? You can always subscribe for full access to our digital archives.

If you haven’t been by the Tactics Magazine site recently, you should stop by. The most recent issue of the magazine is online, and it’s a great read.

You can check out a sample of the digital edition here. It includes the story “Lovin’ It,” about Brent Cross’s dual World Cup promotions. You can also read the following stories free online:

• Scratching Each Other’s Backs: Festival Place rewards shoppers, but it’s looking for something in return.
• A Shot of Style: Pacific Centre’s Style Bar takes on the genius of the Genius Bar.
• Dinner Dollars: The lure of free food got shoppers into Broadway Shopping Centre for their suppers.
• Girlfriend Knows Best: Wet Seal’s trip to 1 million Facebook fans last year.

Subscribers, here’s the full digital edition. Want it for yourself, but don’t subscribe? You can sign up any time for full access to our digital archives.

A fair few of you, beloved readers, subscribe to our weekly newsletter and not our print magazines, Tactics Magazine and Marketing Trendz. So you might not know that each month we post a selection of stories from our publications for free online.

This week, you’ll want to swing by the Marketing Trendz website (if you haven’t already, of course), where we have four great new stories available:

• Mirror, Mirror On the Wall: Yeahpoint’s Digital Mirror makes purchasing decisions a snap.
• Live at the Open Piano Lounge: Inviting shoppers to enjoy its open-air piano lounge has paid off for Liverpool ONE.
• Want a Google Boost? The magic and mystery of the +1.
• Not Your Typical Greasy Spoons: Grease reclamation isn’t a pretty topic, but it’s paid off for STC.

You can also check out a sample article from our digital edition here, and if you’re a subscriber you can read the full issue online here. Interested in making the jump to subscriber? Here you go.

Stopped by Tactics Magazine’s site this week? If not, you should head on over – the newest issue is up.

You’ll want to give this one a good read. It’s our annual Technology Guide, and it gets into all the cool tools you could be using to market your center. You can check out a sample of our digital edition here. If you’re a subscriber, you can log in and read the whole thing here.

We have four stories online and available for free:

The Mobile Future – Jon Packer, principal of The Idea Workshop, tells us how savvy marketers are turning to mobile to drive shopping center engagement.

She’s Alive! – How exactly did Lakeside get Chantelle Houghton to top its 50ft Christmas tree? And how did they manage the media coverage? We explain here.

Give Shoppers The Floor – A look at how some organizations are letting customers do the marketing for them.

The BFF Challenge - How Lime Ridge Mall drove some great youth engagement, and how they used that to capture the attention of a hard-to-get retailer.