Glimcher Realty Trust Joins the Shoptopia Network

The Shoptopia network is growing. PlaceWise Media has just welcomed Glimcher Realty Trust centers to its participating malls.

Twenty-two Glimcher properties will be participating in the Shoptopia network, including Jersey Gardens and Polaris Fashion Place in Columbus, Ohio. The addition of those properties brings the Shoptopia network to 55 retail centers reaching 31 million shoppers per month. Looking good.

In case you’re not aware, Shoptopia is a network offering a turnkey media solution that includes “highly measurable and targeted engagement along the online, mobile, social and on-premise touchpoints.

“Shoptopia allows member malls to reach their shoppers in ways consumers are already accessing the information they want about brands, making purchase decisions and interacting with their peers,” said John Dee, PlaceWise Media president. “It’s a leap well beyond the typical mall website-it’s mall media reinvented.”

And why did Glimcher choose to come aboard? Jessi Fausett, Glimcher’s director of marketing says “”Monetizing the platform for Glimcher retail centers is secondary to deepening our relationship with our customers. Our mall shoppers are already very engaged in the physical shopping experience; Shoptopia enables Glimcher to engage these high-value consumers all along the path to purchase.”

Written by Nissa on November 2, 2011 – 5:31 pm -
Posted in Agency News | No Comments »

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