Archive for July, 2009
Think Locally, Act Virtually
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
GPT Group has an ambitious plan: to leverage the power of social media to plant 10,000 trees.
For each user that registers on its “Ways to Save” site and plants a virtual tree, the Australian property group will donate a native tree to be used at local tree planting and bush regeneration sites. Users can connect through Facebook as well to show off their tree and find trees “planted” by their friends. It’s all part of its Ways to Save promotion.
It’s also offering environmental tips and plenty of shopping centre events, including bag-free days, environmental art exhibitions, and tree giveaways for National Tree Day. Shoppers can enter contests for a Toyota Prius and energy-efficient lighting products.
Written by Nissa on July 29, 2009 – 3:38 pm -
Posted in Cause Marketing | No Comments »
Developers Diversified Tests TALF.
The US government’s Term Asset-Backed Securities Loan Facility (TALF) is a program designed to revive lending, and it’s been extended to shopping centers and other commercial properties.
Developers Diversified Realty Corp. (and some reports say, Vornado Realty Trust) are moving to take advantage of the program. Globe St. has more:
“DDR’s two portfolios of assets contain roughly 60 shopping centers across the world and are valued at more than $800 million each. The properties, filled with discount retailers, offer a stable cash flow–a key component to the TALF program. “The assets serve as good collateral for risk-averse lenders,” CIO David Oakes, told the Wall Street Journal Tuesday. If DDR is able to borrow $600 million its loan-to-value ratio will be 40% …”
Written by Nissa on July 29, 2009 – 2:57 pm -
Posted in Mall World | No Comments »
Beautifully Imperfect
Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
“Funeral” is a rare sort of viral ad – one with a message that everyone can afford to be reminded of. It was created for the Singapore Ministry of Community Development, Youth and Sports. Tragically, one reason the video has garnered so much recent attention is the sudden passing of its director, Yasmin Ahmad.
It’s well worth a watch. Just keep some tissues nearby.
Written by Nissa on July 29, 2009 – 2:41 pm -
Posted in Viral Marketing | 1 Comment »
In Print: July 30
 The Liberty’s “Annie Body want to be a star” event was among the winners at this year’s ICSC Solal Awards.We’ll recap the awards competition and the European Marketing Conference in the next edition of Tactics Magazine. |
 Men embraced their feminine side, high heels and all, when they competed in UCM’s Shopaholic competition.Find out more in Marketing Trendz. |
Written by Nissa on July 29, 2009 – 2:20 pm -
Posted in Teasers | No Comments »
Weekly Quote: July 30
“Cynicism is not realistic and tough. It’s unrealistic and kind of cowardly because it means you don’t have to try.”
Peggy Noonan
(1950 – )
Written by Nissa on July 29, 2009 – 12:14 pm -
Posted in Weekly Quote | No Comments »
