Archive for April, 2009
Quote of the Week: April 30
Written by Nissa on April 29, 2009 – 3:05 pm -
Posted in Weekly Quote | No Comments »
Retailers Share Hopes for the Industry
The ICSC’s 2009 European Conference just wrapped up, and some of the great ideas discussed at the conference are now coming out. The current economic climate has a lot of people scared to spend, but retailers at the conference focused on innovation and growth. Companies that are prepared to take advantage of the opportunities that are opening up in many markets are poised to expand significantly.
Here’s a snippet of some of the conference’s highlights:
Adell urged retailers to continue investing in their staff and service, despite the harsh economy, a sentiment echoed by retiring ICSC European Chairman, Jaap Gillis, who directly challenged directors across the retail real estate industry to invest in their young managers. “They may be reducing staff, but it is dangerous not to develop young people during a recession.”
Adell quoted an old Chinese Proverb: “If you want one year of prosperity, grow grain, if you want 10 years of prosperity, grow trees, if you want 100 years of prosperity, grow people.”
Written by Nissa on April 29, 2009 – 2:50 pm -
Posted in Mall World | No Comments »
The Next Generation
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
Today is Take Our Daughters And Sons To Work® Day in the UK, and St. John’s Shopping Centre is taking its duties quite seriously.
Five children of mall retail employees and customer care staff are spending the day at the shopping center, which has a lot more planned for them than watching mummy or daddy at work. The kids will spend the day with St. John’s Shopping Centre manager Siobhan McConnell. She’ll be overseeing their agenda, which takes them all through the workings of a mall. The children will learn about customer care, security, retailing and managing stock.
More and more malls are finding opportunities to introduce kids to all the potential of a career in the industry, which can only be a good thing for its future.
Written by Nissa on April 29, 2009 – 2:37 pm -
Posted in Cause Marketing | No Comments »
Reader Profile: Kimberly Baldy
Each week, we bring you a brief profile on one of our fantastic readers. Know someone we should be writing about? Let us know.
• Title: Customer Service and Promotions Manager
• Property: Westfield Montgomery
• Location: Bethesda, Maryland, USA
• How long have you been at this property?
Since January 2009
• How many years of experience do you have in the shopping center industry?
Five years, all of them with Westfield
• What is your primary goal this year?
My focus this year is to successfully launch four new marketing platforms in my center to help drive traffic and sales, as well as strengthen relationships with my retailers.
• What is your biggest challenge this year?
My biggest challenge is consumers’ conservative shopping patterns due to the economic climate and finding ways to get people into the mall and feeling good about shopping again.
• Can you offer one tip to other mall marketing professionals?
Be inventive, think outside the box and have fun with what you do!
Thanks Kimberly!
Written by Nissa on April 29, 2009 – 2:11 pm -
Posted in Profiles | 1 Comment »
In Print: April 30
 This ‘mallmobile’ helped an UK shopping center increase its traffic by 11 percent this past Easter.Find out more in the upcoming edition of Tactics Magazine. |
 Vaughan Mills hopes to keep its fashion-conscious shoppers smiling thanks to a new shuttle service.Read about it in the next edition of Marketing Trendz. |
Written by Nissa on April 29, 2009 – 2:07 pm -
Posted in Teasers | No Comments »
