Archive for February, 2009
In Print for Feb. 26
 Want to track the progress of your mall fundraisers? We’ll tell you about a handy digital tool in the upcoming edition of Tactics Magazine. |
 Mall blogs and social networking sites are appealing options, but they require the same level of scrutiny as traditional media vehicles.We’ll address this issue in the next edition of Marketing Trendz. |
Written by Nissa on February 25, 2009 – 4:20 pm -
Posted in Teasers | No Comments »
Red Nose Day is coming up
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.
Red Nose Day 09 is nearly here. Leading up to March 13, people across the UK are being asked to Do Something Funny For Money. The fundraising events support Comic Relief, a charity that funds projects across the UK and Africa. The projects they fund address issues including domestic violence, mental health, HIV and AIDS, and many more.
Braehead Shopping Centre is taking part by turning the its 40-metre high observation wheel bright red. The iconic wheel can be seen for miles, and the makeover brings a lot of attention for Red Nose Day.
Is your shopping centre planning anything for Red Nose Day? Email us, or leave a comment to let us know.
Written by Nissa on February 25, 2009 – 4:01 pm -
Posted in Cause Marketing | No Comments »
Samsung knows the power of cute
Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
Want to know how to rack up the views on YouTube? It’s easy. Find a cute animal, and film it doing something funny. You’ll have instant success.
Samsung makes great use of this rule with its ad for its UltraTouch S8300. With 38 cute animals, the video has proved irresistible to thousands on the Internet.
Written by Nissa on February 25, 2009 – 1:25 pm -
Posted in Viral Marketing | No Comments »
Industry Headlines for Feb. 26
Mall munchies: Food courts report uptick in sales despite retailers’ slump
New Orleans CityBusiness, US
At about 10 a.m. one recent weekday, when the mall’s corridors were primarily the domain of morning walkers strolling past stores still mostly void of customers, one area of Lakeside Shopping Center was already beginning to buzz with activity …
Library branch inside Galleria mall to open Saturday
Las Vegas Sun, US
Henderson Libraries is set to celebrate Saturday at the grand opening of the system’s new branch inside the Galleria at Sunset mall. Strapped for cash and facing a rapidly growing user rate, the library district had to get creative in its expansion plans. In the Galleria at Sunset, the district found a willing partner and was able to strike a deal to place a small branch in the shopping center for a low price …
Strictly dancing for joy – at shops
Reading Evening Post, UK
Shoppers have been inspired to tango in Mango and lambada in Zara after an elderly couple took to sharing their love of dancing in The Oracle …
Rumors of demise frustrate mall
The Facts, US
Brazos Mall is doing well, despite a nationwide economic slowdown, officials said, and while two stores have closed recently, many rumored to be closing have no plans to do so …
More tweens forgo the mall for their piggy banks
The Star-Ledger, US
Even kids are tightening their purse strings these days. The recession is changing the spending habits of some of the youngest consumers, a recent survey found. Tweens — a demographic often considered to be a boon for retailers — are getting thriftier, according to AK Tweens, a New York-based market research firm that polled more than 200 girls aged 8-15 …
Bid to buck ‘fast fashion’ trend
BBC News, UK
The government has launched a campaign to tackle the environmental impact of a “fast fashion” culture …
Retail sales rise most in a year
The Sydney Morning Herald, AU
Australians kept shopping last quarter as government hand-outs and falling interest rates boosted spending power, perhaps just enough to save the economy from an outright contraction …
Bahrain’s retail sector is making huge strides
Gulf Daily News
Bahrain has the potential of becoming a leader in retail business, Middle East Council of Shopping Centres president Maher Al Shaer said. He praised the major developments the kingdom has seen in the shopping centre sector last year where three complexes have opened and more are planned in the coming years to face the increasing demand …
Written by Nissa on February 25, 2009 – 12:46 pm -
Posted in Industry Headlines | No Comments »
Weekly Quote for Feb. 26
“Dream nothing! Do not wait or pray for a miracle; do something that might make your life and the lives of others a little better right now.”
His Holiness, the Dalai Lama
Written by Nissa on February 25, 2009 – 12:18 pm -
Posted in Weekly Quote | No Comments »
