Archive for January, 2009
The Potteries feels the love
It seems like UK shopping center The Potteries is always coming up with great ideas. For this Valentine’s Day, the shopping center is partaking in a bit of romance, and a bit of family fun.
The first promotion is sweet and simple. Over the course of a week, shoppers can pick up and register numbered coins at customer service, and toss them into the center’s fountain. One lucky couple will have their coin plucked from the fountain, and they’ll be off for a romantic trip to Rome.
The second promotion is a bit more fun. Families of four can enter for a chance to compete in the Big Love-In Weekend. The 13 chosen families will compete to prove that they are the most romantic, and the family with the most points will win a family holiday to Disneyland Paris.
Written by Nissa on January 28, 2009 – 3:50 pm -
Tags: contest, ideas, UK
Posted in This Week's News | No Comments »
Want to see your ideas in print?
At Shopping Center Weekly and Tactics Magazine, we’re constantly looking for great marketing ideas and initiatives. And in this tough economic climate, shopping centers everywhere could use ideas that work. So if your shopping center is doing (or has done) something interesting, original or unique, we want to hear about it. Send us your press releases, anecdotes, stories and pictures. We want to hear your tales of success, and so do our readers from shopping centers around the world.
You can reach us at newsletter@tacticsmagazine.com for stories and ideas suited to the newsletter and blog. If your story has more depth and scope, you can also contact our Editor in Chief, Myriam Beaugé.
We can’t wait to hear from you.
Written by Nissa on January 28, 2009 – 1:46 pm -
Tags: ideas, magazine
Posted in This Week's News | 1 Comment »
In Print for Jan. 29
 This little handbag’s popularity has convinced The Potteries Shopping Centre to stick to its direct-mail campaign strategy.
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 A power outage turned into good business at Dufferin Mall.Read about it in Marketing Trendz. |
Written by Nissa on January 28, 2009 – 1:27 pm -
Tags: magazine
Posted in Teasers | No Comments »
Weekly Quote for Jan. 29
“Never bear more than one trouble at a time. Some people bear three kinds – all they have had, all they have now, and all they expect to have.”
Edward Everett Hale
(1822 – 1909)
Written by Nissa on January 28, 2009 – 1:15 pm -
Posted in Weekly Quote | No Comments »
Industry Headlines for Jan. 29
In fog of recession, marketing will help avoid the shoals
Globe and Mail, CA
When adjusting to negative shifts, it is important not to take actions that will dilute or harm your brand. With everything else changing, people want constancy. Now is a good time to reinforce and espouse your brand values …
Retailers should embrace Facebook, not stifle it
Kamcity, UK
Social networks like Facebook provide retailers with the opportunity to reach out to both staff and customers and can be more effective than email marketing campaigns, according to two industry specialists …
Poker King: Cards fell against Centro
The Age, AU
For thousands of investors in Centro Property Group, news that the company’s best chance of salvation may sit at a poker table is far from heartening. Mind you, with a share price that has slumped from $2.07 at its peak to just 6.7¢ at last trade, any hope of salvation comes as good news …
Moscow’s malls in a state of arrested development
Moscow Times, RU
Less than half the shopping malls slated for completion in Moscow last year were actually opened, and even those retail centers that were finished on time will be fortunate to find tenants for half their space, according to Colliers International’s annual report …
Don’t rely on government to get retail through this downturn
Retail Week, UK
Bernard Lewis, founder of River Island and one of the most revered names in British fashion, has lent his weight to Retail Week’s Backing UK Retail campaign and blasted the Government for not understanding the industry …
Future Fund looks at buying into ailing British market
Sydney Morning Herald, AU
Australia’s Future Fund is a frontrunner to buy one third of a big British shopping centre, according to reports from Britain. Land Securities is said to be on the verge of selling its stake in the Bullring, one of the main shopping centres outside London, for £200 million …
Roof’s gone, what’s next for downtown core?
Redding Record Searchlight, US
Redding’s downtown core has nearly completed its transformation from dark Nixon-era enclosure to airy pedestrian plaza …
Written by Nissa on January 28, 2009 – 1:04 pm -
Tags: development, economy
Posted in Industry Headlines | No Comments »
