Archive for October, 2008
Chadstone's Culinary Celebration
Chadstone, in Victoria, AU, celebrates tasty spring treats this weekend at the Chadstone Festival of Food. On Friday, cookbook author Donna Hay kicks things off by cooking of recipes from her new book, followed by a signing.
This is followed up with a busy weekend of activities. Some of the delicious demonstrations include lessons on cooking for a healthy lifestyle, cooking with fresh produce, baking bread, and cooking pasta. For the more decadent shoppers, there will be wine tasting events, cocktail recipes, and a barista competition.
The festival commemorates the opening of Chadstone’s fresh food precinct, which includes supermarkets, gourmet food markets, and eateries.
Written by Nissa on October 29, 2008 – 4:32 pm -
Tags: Australia, food, openings
Posted in This Week's News | View Comments
Euromall entertains
This fall, Euromall is trying to make shopping fun. Every weekend this fall, the Romanian shopping center is bringing in lots of exciting new entertainment to keep shoppers coming back.
So far, the events have included DJs, late-night discount shopping, Tombola, and karaoke for adult shoppers. For the kids, there’s been face painting, story telling, magic and more. Euromall has also held darts competitions, eating contests, and prize draws.
The variety of events and activities means that there’s always something for everyone, and shoppers never know what kind of fun they be having on their next visit.
Written by Nissa on October 29, 2008 – 4:12 pm -
Tags: contest, EU, events
Posted in This Week's News | View Comments
The Gardens prepares for Black Friday
The Gardens Mall in Florida, USA is already prepared for Black Friday. The day after Thanksgiving is the biggest shopping day of the year in America, and shoppers swarm the malls looking for doorcrasher deals.
The Gardens is taking part in a bit of cross-promotion with the PGA National Resort & Spa. The resort is offering a “Black Friday Escape Package,” that includes two nights accommodations, a $100 gift gard for the shopping center, discount services at the resort spa, transportation, and use of a VIP rest station at the mall.
Black Friday shopping can be a scary experience, so for the dedicated shopper, this might just be a great deal.
Written by Nissa on October 29, 2008 – 3:24 pm -
Tags: holidays, package, USA
Posted in This Week's News | View Comments
Shopping centers jump for joy
Nearly a dozen Australian shopping centers are asking shoppers to jump for a good cause next month with Jump for Wishes. The charity event supports Starlight Children’s Foundation Australia, which works to lift the spirits of seriously ill and hospitalized children.
Shoppers at AMP Capital Shopping Centres will participate in what will hopefully be the world’s largest simultaneous “star jump” (something like a jumping jack). Participants will pay 5 dollars to take part in the world record attempt, with proceeds going to the charity. Good luck to them!
Written by Nissa on October 29, 2008 – 2:59 pm -
Tags: Australia, cause, charity
Posted in Cause Marketing | View Comments
Braehead's Fairy Godmother brings smiles this season
When the economy is looking grim, it’s important to remember that there are marketing opportunities to be had. That’s the lesson shared by Braehead Shopping Centre in Glasgow, UK.
The shopping center is enchanting shoppers with its new promotion: the Braehead Fairy Godmother. Every day between October 30th and December 6th, she’ll be giving away a £500 gift card to one lucky shopper. That should help take the edge off a shopping trip this season.
And as if that weren’t enough, Braehead will also be giving away one very special prize: free shopping for a year. The lucky winner will receive £1000 in Braehead gift cards every month in 2009.
This promotion is sure to improve foot traffic this holiday season. It’s so cheerful and lighthearted – who could resist?
Written by Nissa on October 29, 2008 – 2:27 pm -
Tags: contest, holidays, promotions, UK
Posted in This Week's News | View Comments
